The Enchantment of FAO Schwarz in the Greatest City in the World!

FAO Schwarz Flagship Store

The FAO Schwarz flagship store in New York City is a must-see destination in the Big Apple, bringing the 150-year legacy of the beloved brand to life for visitors of all ages. Filled with toys beyond kids’ wildest dreams – from a huge lion and other stuffed animals of every kind to a larger-than-life piano – amazing opportunities for fun can be found around every corner. The store offers first-class customer service via dedicated personal shoppers to help customers find the perfect presents, in addition to an awe-inspiring, world-renowned retail presentation and a vast array of incredible playthings.

Around the New York City Location

Toy Soldier Greeting

Every trip to FAO Schwarz begins with a warm greeting from the store’s real-life Toy Soldiers, an integral part of the iconic brand. Toy Soldiers are always willing to pose for a photo, while ushering crowds of eager customers into the world famous toy store. From there, the journey into a child’s quintessential wonderland begins.
  • toy soldier
  • grand hall
  • big piano
  • fao schweetz
  • muppet
  • welcome
  • steiff
  • newborn
  • gateway
  • dolls

Special Services

Take a Store Tour Led by an Official FAO Schwarz Toy Soldier
Experience the wonder and enchantment of the landmark FAO Schwarz flagship location during one of two guided tours offered by one of the store’s official toy soldiers:

  • Have Breakfast with a Toy Soldier: Scheduled one hour prior to store opening at 9am, visitors can take a stroll through the magical toy emporium on a 45-minute private tour that will share memorable moments in the store’s history, provide opportunities to ''test-drive'' some great toys and conclude with a continental breakfast at the BIG Piano.
  • Class Trip/Group Tours: Sure to be voted ''best field trip ever!'', tours of the FAO Schwarz flagship store are available to classes big and small. This tour takes place during store hours, and provides an overview of the brand’s heritage, hands-on play and exclusive time at the BIG Piano.

Tours are suited for kids ages 3 and up and can accommodate groups of 4 to 30 people. Personal shoppers are available to assist throughout the tour, upon request. To find out more, including fees, or to schedule your very own tour today, call 212-644-9400 x4244 or email

Face Painting and Glitter Tattoos
Whether it’s a special occasion or just for fun, kids looking for that extra dazzle in their day can get their faces painted or glitter tattoos applied by the store’s in-house artist. There are many designs to choose from, including butterflies, cats, lions and tigers. The painter is available daily from 11am to 6pm. Prices vary.
Private Parties
FAO Schwarz is the most fun, first-class space to host parties – from birthdays to corporate events – in New York City! To find out more on planning the perfect party, including fees, call 212-644-9400 x4173 or e-mail
Personal Shopping
Highly-trained Personal Shoppers are available for customers who need a little extra help to find that perfect toy. This is a complimentary service, tailored to shoppers’ preferences, time and budget. Private shopping appointments are available before, during or after store hours. Customers can sit back, relax and let the professional shoppers work their magic! For more information, call 212-644-9400 x3043 or e-mail .
The Cookie Party®
The Cookie Party® is a fun, creative and an interactive party, offering New York City-area families and visitors a new and exciting way to celebrate kids’ birthdays. Patrons can call ahead to schedule their Cookie Party experience. Hosted in the FAO Schwarz Party Room with a famous Toy Soldier, kids will receive their very own apron to decorate and wear, sugar dough to roll and shape, and an assortment of toppings to finish their cookie masterpiece.

To find out more about planning the perfect party, including fees, call 212-644-9400 x4173 or email
Shipping/Gift Wrap
Whether sending to Bali or Brooklyn, customers are invited to take advantage of the wonderful shipping opportunities at FAO Schwarz. For shoppers visiting from out of town, the store also offers a hotel delivery service. Beautiful gift wrap is available. All standard fees apply.
FAO Schwarz NY address on Google Maps

Visit us today and join the fun!

FAO Schwarz: New York City

Store address:
767 5th Avenue @ 58th St.
New York, NY 10153

By Subway:
By Bus:

Store hours:
Sunday – Thursday: 10am – 9pm
Friday – Saturday: 10am – 10pm

Store hours subject to change for holidays and special events.