The Enchantment of FAO Schwarz in the Greatest City in the World!
FAO Schwarz Flagship Store
The FAO Schwarz flagship store in New York City is a must-see destination in the Big Apple, bringing the 150-year legacy of the beloved brand to life for visitors of all ages. Filled with toys beyond kids’ wildest dreams – from a huge lion and other stuffed animals of every kind to a larger-than-life piano – amazing opportunities for fun can be found around every corner. The store offers first-class customer service via dedicated personal shoppers to help customers find the perfect presents, in addition to an awe-inspiring, world-renowned retail presentation and a vast array of incredible playthings.
Around the New York City Location
Toy Soldier Greeting
Every trip to FAO Schwarz begins with a warm greeting from the store’s real-life Toy Soldiers, an integral part of the iconic brand. Toy Soldiers are always willing to pose for a photo, while ushering crowds of eager customers into the world famous toy store. From there, the journey into a child’s quintessential wonderland begins.
Upon entering the Grand Hall, visitors are welcomed by exquisite FAO Schwarz-branded merchandise, including the ever popular Patrick and Penelope the Pup, a take-home version of the BIG Piano and New York-themed souvenirs to commemorate visits to the store and the Big Apple.
Kids and kids at heart from around the world flock to FAO Schwarz to relive an iconic scene from the movie BIG on this oversized Piano. Visitors are encouraged to kick off their shoes and dance on the piano's humongous keys to create a musical masterpiece. Visitors to the BIG Piano can also get their picture taken before taking center stage (prices vary).
An iconic stop at the legendary store for 15 years, FAO Schweetz has been completely redesigned and now encompasses nearly 6,000 square feet on Level One. Featuring new floors, new displays and, most importantly, a fantastic new assortment of tasty treats, FAO Schweetz will ''wow'' shoppers in search of a sweet snack. Offering its signature candy by the pound, visitors will enjoy browsing dozens of delicious candies sure to satisfy any sweet tooth, from bears, worms, fruit and anything else gummy, to classic candies such as Jawbreakers, Whoppers and more!
Muppet™ What-Not Workshop
An experience unlike any other and super fun to boot! At the Muppet™ What-Not Workshop, customers have the ability to create their very own Muppet puppet or monster. The process begins by choosing from a selection of bodies and facial features, then hair pieces and finally dressing the Muppets in one of many fun, classic and fanciful outfits. Shoppers can create their Muppet look-a-like, or just a fantasy friend!
“Welcome to Our World”: A Familiar, Friendly Face Returns
As visitors travel to the Concourse Level, they are greeted by the famous face of the FAO Schwarz Clock Tower, originally displayed in the store from 1986 through 2004. Newly positioned above the escalator leading down to the Baby Department, the friendly face once again plays the classic theme song, ''Welcome to Our World of Toys,'' the signature tune that greeted customers for 18 years.
The world’s oldest and best-known European designer of stuffed animals has an impressive catalogue of new and collectible plush, including wild animals (both towering and tiny), traditional Teddy Bears, classic cartoon and children’s book characters, American Kennel Club dogs and more. The redesigned Steiff boutique at FAO Schwarz features old-time photos of members of the Steiff family with some of their classic creations. FAO Schwarz celebrates a long history with Steiff. In fact, the first store to sell Steiff Teddy Bears in the U.S. was none other than FAO Schwarz in 1902.
Make-believe mommies can experience the thrill of adopting a newborn with these life-like dolls. Designed to look and feel like real infants, ''parents''-to-be can choose the eye and hair color for their ''baby.'' To make the experience complete, each doll comes with adoption papers and new ''parents'' receive their ''babies'' from an FAO Schwarz staff nurse.
Gateway to Bookland
Illuminated covers of FAO Schwarz book catalogs from decades past decorate this special area dedicated to reading. From classic bedtime stories and fairytales to modern-day novels, books for all ages line the shelves!
Dolls of every shape and size are on display in this department devoted to fashionable play. From new favorites and classics like Barbie® and Corolle®, every little girl is guaranteed to find a best friend in one of the countless collections offered at FAO Schwarz. The department also features sought-after collectible dolls from Madame Alexander® and Tonner®.
Take a Store Tour Led by an Official FAO Schwarz Toy Soldier
Experience the wonder and enchantment of the landmark FAO Schwarz flagship location during one of two guided tours offered by one of the store’s official toy soldiers:
Have Breakfast with a Toy Soldier: Scheduled one hour prior to store opening at 9am, visitors can take a stroll through the magical toy emporium on a 45-minute private tour that will share memorable moments in the store’s history, provide opportunities to ''test-drive'' some great toys and conclude with a continental breakfast at the BIG Piano.
Class Trip/Group Tours: Sure to be voted ''best field trip ever!'', tours of the FAO Schwarz flagship store are available to classes big and small. This tour takes place during store hours, and provides an overview of the brand’s heritage, hands-on play and exclusive time at the BIG Piano.
Tours are suited for kids ages 3 and up and can accommodate groups of 4 to 30 people. Personal shoppers are available to assist throughout the tour, upon request. To find out more, including fees, or to schedule your very own tour today, call 212-644-9400 x4244 or e-mail Concierge@fao.com.
Taste Buds Kitchen's Cupcake Decorating Experience
Taste Buds Kitchen brings their signature Cupcake Decorating to FAO Schwarz's second floor. Complete with frosting, sprinkles and fondant, young chefs will whip up a delightful culinary masterpiece while parents peruse a full line of kitchenware made available especially for little bakers and aspiring chefs.
Face Painting and Glitter Tattoos
Whether it’s a special occasion or just for fun, kids looking for that extra dazzle in their day can get their faces painted or glitter tattoos applied by the store’s in-house artist. There are many designs to choose from, including butterflies, cats, lions and tigers. The painter is available daily from 11am to 6pm. Prices vary.
FAO Schwarz is the most fun, first-class space to host parties – from birthdays to corporate events – in New York City! To find out more on planning the perfect party, including fees, call 212-644-9400 x4173 or e-mail email@example.com.
Highly-trained Personal Shoppers are available for customers who need a little extra help to find that perfect toy. This is a complimentary service, tailored to shoppers’ preferences, time and budget. Private shopping appointments are available before, during or after store hours. Customers can sit back, relax and let the professional shoppers work their magic! For more information, call 212-644-9400 x4244 or e-mail Concierge@fao.com .
Located on the Concourse Level, Concierge representatives can direct shoppers to different areas of the store or provide an overview of places to see and things to do while visiting New York City.
Whether sending to Bali or Brooklyn, customers are invited to take advantage of the wonderful shipping opportunities at FAO Schwarz. For shoppers visiting from out of town, the store also offers a hotel delivery service. Beautiful gift wrap is available. All standard fees apply.
Visit us today and join the fun!
FAO Schwarz: New York City
Store address: 767 5th Avenue @ 58th St. New York, NY10153
By Subway: By Bus:
11/27: 10AM to 8PM
11/28: 10AM to 7PM
11/29 - 12/5: 9AM to 10PM
12/6 - 12/7: 9AM to 11PM
Store hours subject to change for holidays and special events.