Alex Toys Watch It!

Wear a different band every day of the week! Durable ribbon bands are adjustable. Watch is quartz movement that's also water resistant. Coordinate your watch band with your outfits each and every day!

From its beginnings in 1986 with the creation of a plastic lunch box filled with arts & crafts supplies, ALEX has grown into the preeminent manufacturer of children's creative products having designed and produced over 1,000 items in expanded categories of toys: imaginative and dramatic play, fashion and jewelry, whimsical children's furniture, Rub A Dub, Tub Tunes, and Tub Joy bath toys, ALEX Little Hands preschool products and ALEX Jr., a line of luxurious plush and bath products for baby.