Rockem Sockem Robots Game. The classic game of rock 'em sock 'em is back after 35 years. The original robots red rocker and blue bomber are featured in the game. Object of the game : Players try to move the robots into position and hammer their opponent robot until his block comes off.
Ruth and Elliot Handler and Harold "Matt" Matson launch a new company named Mattel out of a garage workshop in Southern California in 1945. The first Mattel products are picture-frames, but Elliott soon develops a side business in dollhouse furniture made from picture frame scraps. Harold Matson soon sells out to his partner, and, encouraged by the success of the doll furniture, the Handlers turned the company's emphasis to toys. "Leadership at Mattel is the ability to develop and communicate a compelling picture of the future that inspires and motivates others to take action. Leaders at Mattel align themselves with Mattel's core values, exhibit leadership competencies and drive for success in their business strategies. In this way, Mattel work's to achieve their vision of being The world's Premier Toy Brands - Today and Tomorrow." Every day as Mattel's 25,000 employees worldwide strive to realize that vision, their leadership team is guiding the way. Some of Mattel's brands include, Barbie, Hot Wheels, Toy Story, Power Wheels, Disney Princess, Disney Fairies, Thomas the tank, Thomas and Friends, Elmo, Sesame Street, Wow! Wow! Wubbzy!, Go Diego Go, and Dora the Explorer.