So So Happy Plush Backpack - Tribe

SO SO HAPPY is a lifestyle brand that taps into young peoples universal desire for love, acceptance and respect. With over 80 off-the-wall characters, the brand communicates a positive message about individuality, inner strength and being true to oneself. SO SO Happy encourages kids to embrace every day as a gift, make a conscious decision to live a happy life, and to never miss an opportunity to practice love, respect and kindness. The company donates 10% of its proceeds to organizations which offer meaningful support to kids in crisis.